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Content From Brandpoint

written by Andy Asher April 21, 2016

The Benefits of a Content Marketing Platform

In order to manage content production at velocity without dropping the ball in the process, Wikimotive wanted an organized and very visual way to see where content was in the production process, from creation to review and publishing. As the Managing Editor, Amanda found BrandpointHUB’s revision process particularly beneficial. “It’s very easy for me to see that a writer has submitted content in my dashboard. I can read it, edit it and if there’s something that needs to be fleshed out further, the comment section is really helpful to add notes and assign it back to the writer for revision. It’s just a more seamless process.”

By providing one centralized solution for creating, editing and publishing content, BrandpointHUB eliminated the need for multiple systems and spreadsheets and eliminated confusion, duplicate work, and wasted time. “Switching over to BrandpointHUB has proven invaluable to us. It feels fool-proof and safeguards our process against errors and oversights,” said Amanda. “We are far more effective and efficient.”

Challenges of Creating Content without a CMP

• Lack of visibility caused confusion on where content was in the workflow
• Inefficient content production tools put team at risk for missed deadlines
• Revisions and comments were easily lost in the email overload

Results of Using BrandpointHUB

• Ability to manage more clients
• Scalable, efficient content production process
• Increased internal visibility, accountability and collaboration

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