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Why Quizzes Generate Warm Leads

written by Andy Asher June 12, 2016

Generating Warm Leads

Quizzes are becoming real demand generation tools, not just gimmicks or fads. I’ve seen everything from jewelry brands to cloud security companies driving new leads into their funnels using interactive quizzes, and it’s pretty amazing to watch the breadth of what a good quiz can do.

There are a couple of pretty universal attributes that make quizzes work when it comes to driving the right kind of leads into your business.
1. There’s a connection with prospects happening

A quiz is a scripted conversation. As the creator, you do your best job to emulate a real-life back-and-forth you’d have with a prospect and turn that into a quiz. When done right, this interaction feels similar to a conversation you’d have in real life, and will build a bridge between you and the client.

2. A quiz humanizes your brand

The other thing this conversation does is turn you into a human. It’s easy for brands to feel like corporations hiding behind a wall, but we as companies are really just made up of individuals who have empathy. We can ask questions that really get to the heart of the issues our prospects are experiencing and become an ally instead of just someone trying to sell a product.

3. You only get interest from the right people

The last thing a quiz can do is eliminate people who aren’t the right fit without angering anyone. If a prospect isn’t interested in your quiz, which is related to what your brand does, they probably aren’t a great fit for your product either. They’ll just not take your quiz, which is totally okay, and you can see what your bounce rate is on your quiz content within interact so you can optimize the content to match your audience.


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1 comment

RichardEldet November 12, 2017 at 9:50 pm

Doctors have many challenges to face as they are perennially surrounded by patients, diseases, hospital duties and over-extended or odd shift timings. Universally, doctor is considered to be a noble profession and respectable one at that, but a doctor also has to work under immense pressures, emotional strains and other physical challenges.

A regular physician like most of us at some point face will have to deal with personal situations such as important family affairs, family holidays, sickness or pregnancy that may force them to abandon medical duties. At the same time, a hospital or a healthcare facility is also constantly faced with emergency situations that demand all hands on deck round-the-clock. Therefore, every hospital, clinic or nursing home is compelled to hire locum tenens or substitute doctor in order to keep the staffing under control at all times.

In fact, locum doctors are the most valuable asset for the medical community because they provide quality medical care and act as a helping-hand in emergency situations when the medical facilities need them the most.

Unlike regular or permanent doctors, locum doctor jobs are also ideal career options for medical interns and graduates because they offer a wide array of medical exposure in varied medical specialties, work cultures and healthcare systems. Locum jobs are challenging and flexible, thus an increasing number of medical professionals have benefitted from these jobs, so whether one is looking for a family physicians position or in a hospital or in a clinic, locum jobs for doctors are available at all levels and in different healthcare systems.

In addition, being a locum doctor gives a medical professional the control over their working hours, location of work and choice of area of specialisation. Technically, locum positions are not restricted to general physicians but they are also extended to other fields of medical specialisations such as cardiology, neurology and many more.

Travelling can be an integral part of locum jobs, and these distinctive features are a boon for many dedicated medical professionals who are eager to expand their medical careers with loads of multi-cultural medical experiences. The fact that locum agencies in the UK recruit tens of thousands of locums from across the globe in various NHS hospitals, private clinics, nursing homes and other public hospitals speaks volume of the popularity of locum jobs.

Locating or getting a locum tenens job is a simple task as long as you are registered with one of the many reputable locum agencies. These agencies act as the middle man between locum tenens and medical facilities, and they also look after all the details pertaining to travel for locum tenens, accommodation and the nature of locum work.

Thus, maintaining a healthy locum doctor-agency relationship benefits both the parties, and it also increases the probability of getting recommendable employment opportunities and businesses or vice-versa.


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