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July 2016

Local Campaign Goes Global

This is a story of a local marketing campaign linked closely together with a social media campaign. It went from a local campaign to global. There were a lot of moving parts not least of which was developing a message that was new and challenging because it was dealing with subject matter than no one wanted to talk about.

Ms. Eunice ‘Earl’ David

Also known as “Earl” to her colleagues (thanks to her parents’ penchant for androgynous second names), Marketing Manager Ms. Eunice David is Adhere’s go-to for witticisms, out-of-the-box marketing strategies, and compelling content. Inspired by the likes of Austen, Wilde, Sacks and Bukowksi, she loves moving minds through ardent writing.

In today’s B2B digital marketing landscape, it’s increasingly important to provide information that is both timely and relevant for your prospects and clients. Time is critical for everyone and it is vital that your message grabs your readers attention and encourages them to engage with your content, ultimately influencing their purchase decisions. So, what is the magic bullet for making content that is appropriate for your various prospects but won’t be labor intensive for you? Adaptive content.

July 14, 2016 1 comment
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The Light at Preston Castle (Cont’d)

On our last photo day I had discussions with a few photographers about how they wished they had brought lights in. My belief is that the castle provides wonderful light throughout the entire day, so at the last Photographer Day I set out to see what light was available.

I always encourage anybody when they have a chance to visit the castle. And if you dare, “wink, wink” come out to our largest event; The Halloween Haunt. Check the website for tours, events, and more history on the Preston Castle.


July 14, 2016 0 comment
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Fast Rise to The Top

Ani Alexander is becoming a star on social media and what she has done isn’t entirely different from stardom through the ages but this her new breed brings something a lot more.  She has an expertise like no one else which she with a devoted audience. They follow her  because she  know so much and delivers that information well.

Stand out. Get noticed. Be heard


July 14, 2016 0 comment
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