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Engaging Boomers Through Social Media

written by Andy Asher September 29, 2016

What a summer it’s been after the launch of our digital accelerator site Content Lab.TV and the pivot of BloomerBoomer.com from straight news site to an explainer  site for seniors and baby boomers.

But we made time to attend the Boomer Venture Summit again this year in Santa Clara and  were blown away by the digital products being developed in the 55 plus  marketplace.

This was the 13th annual Summit thanks to the amazing vision and leadership of Mary Furlong who somehow manages to pull off this incredible event every year.   The hallmark is  crowning the winner of the business plan competition with a check for ten thousand dollars.

Our focus of this years coverage is how companies are using social media strategies with their audience.

In covering the event we interviewed industry leaders at firms like consumer electronics giant Samsung, toy maker Hasbro,  Ridesharing start up Lyft and Home Care companies.   All have experimented and developed singular strategies to engage their audience directly through social media and collaborate with others.

Samsung well known for  electronics and consumer products is succeeding in the health marketplace collaboratively.  Dr. David Rhew is head of healthcare and fitness at the company.

Toymaker Hasbro known world wide for it’s toys surprised a lot of people when it entered the market place of toys for seniors, but it wasn’t without research where they discovered a demand for products like the robotic cat  Joy For All.

Ted Fischer, vp of business development for Hasbro explains.

Ridesharing company Lyft…famous for connecting passengers who need a ride with drivers who have a car is carving a unique strategy into the  seniors marketplace.   Head of sales for Lyft Gyre Renwick.

Companys traditionally linked with seniors marketing are zealous about social media.  Home Care Assistance is a company that provides in-home care.  They have adapted a lot of social media in their company marketing to communicate and engage.  Megan Heinen is Director of Marketing for Home Care Assistance.

Care Linx also provides in home care.  This is part of the platform that helps families and caregivers manage the administrative tasks of caregiving.  Founded by Sherwin Sheik.  Motivated for personal reasons.  To solve problems his family encountered in managing the care for his sister with Multiple Sclerosis and uncle was ALS.  Care Linx Melissa Miao is one of the  Silicon Valley start up executives at the Boomer Venture Summit

Clearly social media marketing is being rapidly adopted by companies looking to engage with boomers and seniors.  Computer classes growing in popularity at senior centers with instruction in using email and social media platforms like Facebook…the growth curve looks amazing.  Thanks for joining us at BloomerBoomer.com, like us on Facebook.  See you next time.

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