Content Lab TV
Content Lab TV is a bifurcated firm with a seamless symbiosis between the two halves. The top half is a lean leading edge digital marketing firm that implements great strategic planning with an innovative tool box to build strong results for customers.
The bottom half is a global content developer that discovers and publishes proven ways to achieve outstanding results in the swiftly changing digital landscape.
The two halves form a congruous whole that provide proven results that we implement for clients and produce outstanding blogs and articles for our audience.
Clips from some of our recent interviews. We share and implement proven strategies like these.
Andy is an experienced enduring generalist supported by an outstanding group of dedicated specialists who implement a vision developed from close attention to client needs and proven best practices in the rapidly paced digital landscape. He was an early adopter of digital communications as one of the first to originate the use of computer bulletin boards that would foster changes in how business could communicate with customers. That corresponded to his early work in the development of digital video editing around the time digital desktop publishing was taking off.
Andy’s foundation goes back to legendary media where he help launch his college FM radio station and later a career in broadcasting from San Francisco to Missouri. He has been part of the modern digital landscape since 2003.
Podcasting…An addicted listener
Our Purpose and Objective
We like to create those aha moments for listeners who have an experience of clarity, understanding or learn a new concept. It’s about the take-aways. We strive to bring out the best in our interview guests that makes for a good show experience. Also the podcast works best when it includes action items, takeaways, a learning moment. This is not super high-level material but at the same time, no one knows everything pertaining to content.
There are several recording platforms available for this kind of interview, but for us Skype seems to work best. To help you look good, Andrew Warner at Mixergy has put together some useful tips. There are also a number of Youtube videos with useful lessons about setting up webcam and how to position yourself so you look your best.
Podcast listeners are smart, loyal, discerning and really respect transparency. That’s what we try to achieve and we promise no embarrassing “got-ya” questions and if something seems awkward, we will work with you in editing. Our objective is to elicit interesting useful information and I think you want listeners to know you are a good, honest, knowledgeable person. By the way I interviewed people on radio and television for about 20 years and while that’s a lot different than being a podcaster, there are many carry overs and one is how to treat a guest for an interview. I think you will have fun.
The Workings of a Podcast
Our podcasts are usually around 30 minutes or a little less. Generally we only interview one person at a time unless there is a compelling reason to have more than one person on the show. Since we have equipment to
set-up, we prefer to place the call to a landline or Skype although a cell can work if there is a strong signal and no background noise. We are very punctual when calling and prefer to record the podcasts at exactly the time agreed upon. It is important to provide a headshot or action shot, supporting assets, media kit, related articles and compelling images.
Post Production and Promotion
After the show is recorded, the real work begins. It goes into a post-production phase, and we modestly think we have the best team on the planet for that. We are very confident you will be pleased. Shows are posted to iTunes, both audio and video, Youtube and transcribed for articles and stories.
We use a lot of social media to talk about the shows and engage with our audience. We would really like it if you would do the same and let’s be sure to like, favor and follow each other on our social media feeds.