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A Social Media Play

HR technology company Nobscot has focused on employee retention with its software products to help companies identify and reduce employee turnover.    

The company was founded 20 years ago by Beth Carvin and now she sees a new business opportunity by filling a gap discovered by Facebook users who treasure memories.  They are what Carvin calls nostalgic users and she has launched JamBios as a social platform to capture them.

August 28, 2019 0 comment
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A Measure of Hope

One company, out of the many that have failed in the quest to find a treatment for Alzheimer’s, is projecting it will be ready to go to market with a pill in three to five years. 

Four years ago, US biotech Alzheon took a gamble on a treatment thinking it saw potential.  Now, it has some positive data to back up its view with some optimistic projections.  

Alzheon  Chief Executive Officer Martin Tolar said recent discoveries suggest a potential protective role against the formation of beta-amyloid oligomers that cause neurodegenerative disorders such as Alzheimer’s.

The Med – Tech Team

Tolar describes Alzheon as a technology company founded six years ago by a group who has worked on Alzheimer’s disease for over 20 years. Each had a decade of experience in big pharma and then another decade in technology and they were able to simplify the problem of solving the Alzheimer’s puzzle by focusing on very high-risk patients based on their genetic background. By focusing on those patients really allowed them to understand what is the toxin that’s causing the disease and how they can prevent it from forming.

He says,  “the company has learned an enormous amount about how to treat Alzheimer’s when to treat it, who to treat with the right approach. They have also learned why the previous treatment has failed and they are able to apply it to the current research and development.”  “That really brought us to the forefront of the effort and that’s why we’re now the national frontrunner.”

Research Frustration

Despite their successes, Tolar views it with sadness, ” I mean the tragedy is that there were tens of billions of dollars spent on research and development and there’s nothing to show for it. There’s just a handful of programs in various stages of development. But dozens and dozens of them went away.”

And he says a cure looks a long way off. 

“I mean this is the closest it can be.  It’s going to be very similar to how we treat cardiovascular disease. We see people in their 40s and 50s the biggest risk for Alzheimer’s as-is for other disorders of age and we say you know this is your time in history. This is your age. This is your genetic risk factors and these are some of the biomarkers and you need to be treated now or in 10 years. And what have you decided on the interventions we can make. 

Because my belief is that we will be able to prevent Alzheimer’s. ”

Banking on Hope

Despite all the titles and achievements, Tolar confides in hope that a discovery will be made.  

“So  I think for the fields that are left we really need to tell people again there’s hope. We know what to do. We’re working on it. And with our fingers crossed we’ll have it. We will have an effective treatment that can change the course of the disease,  slow it or stop it within the next four to five years.”

Despite the signs of hope, Tolar reminds everyone, it’s a huge problem.  He believes society is facing two things.   Global warming and Alzheimer’s.  He says both can really derail a lot of things so we’re going to have to get together around this issue and support the remaining players that actually can make a difference.

August 28, 2019 0 comment
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Quick Tip About Inbound Marketing

Eunice 'Earl' David

Eunice ‘Earl’ David
Inbound Marketing

Thought leader about inbound marketing doesn’t adequately describe Eunice ‘Earl’ David of Adhere Creative.  Other than being a fun and breath of fresh air, Earl executes some amazing campaigns and if there is any downside, they become too successful.  If you want to hear her extended interview go to ContentLab.

November 16, 2016 0 comment
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What a summer it’s been after the launch of our digital accelerator site Content Lab.TV and the pivot of BloomerBoomer.com from straight news site to an explainer  site for seniors and baby boomers.

But we made time to attend the Boomer Venture Summit again this year in Santa Clara and  were blown away by the digital products being developed in the 55 plus  marketplace.

This was the 13th annual Summit thanks to the amazing vision and leadership of Mary Furlong who somehow manages to pull off this incredible event every year.   The hallmark is  crowning the winner of the business plan competition with a check for ten thousand dollars.

Our focus of this years coverage is how companies are using social media strategies with their audience.

In covering the event we interviewed industry leaders at firms like consumer electronics giant Samsung, toy maker Hasbro,  Ridesharing start up Lyft and Home Care companies.   All have experimented and developed singular strategies to engage their audience directly through social media and collaborate with others.

Samsung well known for  electronics and consumer products is succeeding in the health marketplace collaboratively.  Dr. David Rhew is head of healthcare and fitness at the company.

Toymaker Hasbro known world wide for it’s toys surprised a lot of people when it entered the market place of toys for seniors, but it wasn’t without research where they discovered a demand for products like the robotic cat  Joy For All.

Ted Fischer, vp of business development for Hasbro explains.

Ridesharing company Lyft…famous for connecting passengers who need a ride with drivers who have a car is carving a unique strategy into the  seniors marketplace.   Head of sales for Lyft Gyre Renwick.

Companys traditionally linked with seniors marketing are zealous about social media.  Home Care Assistance is a company that provides in-home care.  They have adapted a lot of social media in their company marketing to communicate and engage.  Megan Heinen is Director of Marketing for Home Care Assistance.

Care Linx also provides in home care.  This is part of the platform that helps families and caregivers manage the administrative tasks of caregiving.  Founded by Sherwin Sheik.  Motivated for personal reasons.  To solve problems his family encountered in managing the care for his sister with Multiple Sclerosis and uncle was ALS.  Care Linx Melissa Miao is one of the  Silicon Valley start up executives at the Boomer Venture Summit

Clearly social media marketing is being rapidly adopted by companies looking to engage with boomers and seniors.  Computer classes growing in popularity at senior centers with instruction in using email and social media platforms like Facebook…the growth curve looks amazing.  Thanks for joining us at BloomerBoomer.com, like us on Facebook.  See you next time.

September 29, 2016 0 comment
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Local Campaign Goes Global

This is a story of a local marketing campaign linked closely together with a social media campaign. It went from a local campaign to global. There were a lot of moving parts not least of which was developing a message that was new and challenging because it was dealing with subject matter than no one wanted to talk about.

Ms. Eunice ‘Earl’ David

Also known as “Earl” to her colleagues (thanks to her parents’ penchant for androgynous second names), Marketing Manager Ms. Eunice David is Adhere’s go-to for witticisms, out-of-the-box marketing strategies, and compelling content. Inspired by the likes of Austen, Wilde, Sacks and Bukowksi, she loves moving minds through ardent writing.

In today’s B2B digital marketing landscape, it’s increasingly important to provide information that is both timely and relevant for your prospects and clients. Time is critical for everyone and it is vital that your message grabs your readers attention and encourages them to engage with your content, ultimately influencing their purchase decisions. So, what is the magic bullet for making content that is appropriate for your various prospects but won’t be labor intensive for you? Adaptive content.

July 14, 2016 1 comment
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Fast Rise to The Top

Ani Alexander is becoming a star on social media and what she has done isn’t entirely different from stardom through the ages but this her new breed brings something a lot more.  She has an expertise like no one else which she with a devoted audience. They follow her  because she  know so much and delivers that information well.

Stand out. Get noticed. Be heard


July 14, 2016 0 comment
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Generating Warm Leads

Quizzes are becoming real demand generation tools, not just gimmicks or fads. I’ve seen everything from jewelry brands to cloud security companies driving new leads into their funnels using interactive quizzes, and it’s pretty amazing to watch the breadth of what a good quiz can do.

There are a couple of pretty universal attributes that make quizzes work when it comes to driving the right kind of leads into your business.

June 12, 2016 1 comment
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The Benefits of a Content Marketing Platform

In order to manage content production at velocity without dropping the ball in the process, Wikimotive wanted an organized and very visual way to see where content was in the production process, from creation to review and publishing. As the Managing Editor, Amanda found BrandpointHUB’s revision process particularly beneficial. “It’s very easy for me to see that a writer has submitted content in my dashboard. I can read it, edit it and if there’s something that needs to be fleshed out further, the comment section is really helpful to add notes and assign it back to the writer for revision. It’s just a more seamless process.”

By providing one centralized solution for creating, editing and publishing content, BrandpointHUB eliminated the need for multiple systems and spreadsheets and eliminated confusion, duplicate work, and wasted time. “Switching over to BrandpointHUB has proven invaluable to us. It feels fool-proof and safeguards our process against errors and oversights,” said Amanda. “We are far more effective and efficient.”

April 21, 2016 0 comment
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How do you reach multiple audience with your social media campaign. College Recruiter has three types of clients with different social media platforms and they manage to engage everyone audience.  Founded in 1991 as a publisher of campus maps and employment magazines, our mission has always been to connect great organizations with students and recent graduates. Our niche job board went live way back in 1996, which was a year after Yahoo! launched, two years before Google went live, and eight years before the birth of Facebook.

April 14, 2016 0 comment
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