Eunice ‘Earl’ David
Inbound Marketing
Thought leader about inbound marketing doesn’t adequately describe Eunice ‘Earl’ David of Adhere Creative. Other than being a fun and breath of fresh air, Earl executes some amazing campaigns and if there is any downside, they become too successful. If you want to hear her extended interview go to ContentLab.
What a summer it’s been after the launch of our digital accelerator site Content Lab.TV and the pivot of BloomerBoomer.com from straight news site to an explainer site for seniors and baby boomers.
But we made time to attend the Boomer Venture Summit again this year in Santa Clara and were blown away by the digital products being developed in the 55 plus marketplace.
This was the 13th annual Summit thanks to the amazing vision and leadership of Mary Furlong who somehow manages to pull off this incredible event every year. The hallmark is crowning the winner of the business plan competition with a check for ten thousand dollars.
Our focus of this years coverage is how companies are using social media strategies with their audience.
In covering the event we interviewed industry leaders at firms like consumer electronics giant Samsung, toy maker Hasbro, Ridesharing start up Lyft and Home Care companies. All have experimented and developed singular strategies to engage their audience directly through social media and collaborate with others.
Samsung well known for electronics and consumer products is succeeding in the health marketplace collaboratively. Dr. David Rhew is head of healthcare and fitness at the company.
Toymaker Hasbro known world wide for it’s toys surprised a lot of people when it entered the market place of toys for seniors, but it wasn’t without research where they discovered a demand for products like the robotic cat Joy For All.
Ted Fischer, vp of business development for Hasbro explains.
Ridesharing company Lyft…famous for connecting passengers who need a ride with drivers who have a car is carving a unique strategy into the seniors marketplace. Head of sales for Lyft Gyre Renwick.
Companys traditionally linked with seniors marketing are zealous about social media. Home Care Assistance is a company that provides in-home care. They have adapted a lot of social media in their company marketing to communicate and engage. Megan Heinen is Director of Marketing for Home Care Assistance.
Care Linx also provides in home care. This is part of the platform that helps families and caregivers manage the administrative tasks of caregiving. Founded by Sherwin Sheik. Motivated for personal reasons. To solve problems his family encountered in managing the care for his sister with Multiple Sclerosis and uncle was ALS. Care Linx Melissa Miao is one of the Silicon Valley start up executives at the Boomer Venture Summit
Clearly social media marketing is being rapidly adopted by companies looking to engage with boomers and seniors. Computer classes growing in popularity at senior centers with instruction in using email and social media platforms like Facebook…the growth curve looks amazing. Thanks for joining us at BloomerBoomer.com, like us on Facebook. See you next time.
This is a story of a local marketing campaign linked closely together with a social media campaign. It went from a local campaign to global. There were a lot of moving parts not least of which was developing a message that was new and challenging because it was dealing with subject matter than no one wanted to talk about.
Also known as “Earl” to her colleagues (thanks to her parents’ penchant for androgynous second names), Marketing Manager Ms. Eunice David is Adhere’s go-to for witticisms, out-of-the-box marketing strategies, and compelling content. Inspired by the likes of Austen, Wilde, Sacks and Bukowksi, she loves moving minds through ardent writing.
In today’s B2B digital marketing landscape, it’s increasingly important to provide information that is both timely and relevant for your prospects and clients. Time is critical for everyone and it is vital that your message grabs your readers attention and encourages them to engage with your content, ultimately influencing their purchase decisions. So, what is the magic bullet for making content that is appropriate for your various prospects but won’t be labor intensive for you? Adaptive content.
Ani Alexander is becoming a star on social media and what she has done isn’t entirely different from stardom through the ages but this her new breed brings something a lot more. She has an expertise like no one else which she with a devoted audience. They follow her because she know so much and delivers that information well.
Stand out. Get noticed. Be heard
I have been writing since my teenage years. Back then I did not realize that it was more than a passing phase, interest or hobby. That is why I listened to the left part of my brain and studied business instead:)
My business education helped me enjoy a successful corporate career for more than 12 years. But at some point I felt that this job had no value anymore. The corporate job cannibalized everything I wanted to do with my life. It left no time for my personal life and simple life pleasures. And what is more important it killed my dreams. 
My creative and independent nature was waking up and making me feel trapped. I longed for freedom. There was a strong desire to follow my passion and to invest all the time and energy to what I love as opposed to the prosperity of a breathless brand.
It took long time to realize what I would like to do with my life but it took much more to get the courage and make the first step.
Finally I signed my resignation. And that was one of the best decisions I’ve made in my life.
Now I am encouraging and helping writers become successful authors with the help of my podcast and publishing services.
Quizzes are becoming real demand generation tools, not just gimmicks or fads. I’ve seen everything from jewelry brands to cloud security companies driving new leads into their funnels using interactive quizzes, and it’s pretty amazing to watch the breadth of what a good quiz can do.
There are a couple of pretty universal attributes that make quizzes work when it comes to driving the right kind of leads into your business.
In order to manage content production at velocity without dropping the ball in the process, Wikimotive wanted an organized and very visual way to see where content was in the production process, from creation to review and publishing. As the Managing Editor, Amanda found BrandpointHUB’s revision process particularly beneficial. “It’s very easy for me to see that a writer has submitted content in my dashboard. I can read it, edit it and if there’s something that needs to be fleshed out further, the comment section is really helpful to add notes and assign it back to the writer for revision. It’s just a more seamless process.”
By providing one centralized solution for creating, editing and publishing content, BrandpointHUB eliminated the need for multiple systems and spreadsheets and eliminated confusion, duplicate work, and wasted time. “Switching over to BrandpointHUB has proven invaluable to us. It feels fool-proof and safeguards our process against errors and oversights,” said Amanda. “We are far more effective and efficient.”
How do you reach multiple audience with your social media campaign. College Recruiter has three types of clients with different social media platforms and they manage to engage everyone audience. Founded in 1991 as a publisher of campus maps and employment magazines, our mission has always been to connect great organizations with students and recent graduates. Our niche job board went live way back in 1996, which was a year after Yahoo! launched, two years before Google went live, and eight years before the birth of Facebook.