How do you reach multiple audience with your social media campaign. College Recruiter has three types of clients with different social media platforms and they manage to engage everyone audience. Founded in 1991 as a publisher of campus maps and employment magazines, our mission has always been to connect great organizations with students and recent graduates. Our niche job board went live way back in 1996, which was a year after Yahoo! launched, two years before Google went live, and eight years before the birth of Facebook.