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Generating Warm Leads

Quizzes are becoming real demand generation tools, not just gimmicks or fads. I’ve seen everything from jewelry brands to cloud security companies driving new leads into their funnels using interactive quizzes, and it’s pretty amazing to watch the breadth of what a good quiz can do.

There are a couple of pretty universal attributes that make quizzes work when it comes to driving the right kind of leads into your business.

June 12, 2016 1 comment
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